Profitable Since Day One

From Seed to Scale

The DIRECT journey: 100K farmers to 4.8M+. From idea to infrastructure. Building the trusted trading layer Indian agriculture has always needed.

Farmers Onboarded

100K→4.8M+

Mar 2024 → Mar 2031

Geographic Expansion

1→6 States

National Coverage

The Complete Journey

From Inception to Impact

2024

Mar 2024

Actuals

Platform launches. First 100K farmers onboarded.

Farmers

100,000

FPOs

180

Traders

2,000

✓ FY2026 Reported Actuals: 767,508 farmers, 1,056 FPOs, 12,000 traders. Profitable Year 1. NBFC co-lending transforms economics: $29.55 → $385/farmer by 2031.

Growth Evolution

Platform to Ecosystem

NBFC co-lending transforms trading volume into sustainable financial value across the farmer lifecycle.

2024-2026

Platform Foundation

767K

Farmers

$29.55 per farmer

2027

NBFC Activation

1.3M+

Farmers

$89.91 per farmer (3x)

2028-2029

Rapid Scaling

2.8M+

Farmers

$233-299 per farmer

2031

National Scale

4.8M+

Farmers

$385 per farmer (13x)

13x Per-Farmer Growth. Same farmer base, exponential value unlock through layered financial services. NBFC co-lending transforms unit economics from $29/farmer to $385/farmer by 2031.