Farmers Onboarded
767,508FPOs on Platform
317Farmers across Maharashtra & AP
1.8M+
Three Structural Problems
Why Do Farmers Earn LessThan They Should?
Three structural problems hold every Indian smallholder back.
Capital Finance
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Capital Finance
Problem
Farmers borrow at 12-24% from moneylenders
Solution
Warehouse receipt finance at up to 10%
Result
Credit buys time. Time captures a better price.
Storage
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Storage
Problem
Storing at home causes 15-30% post-harvest losses
Solution
Empanelled warehouse network keeps wastage under 3%
Result
What reaches the buyer is worth more in quality and quantity.
Market Access
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Market Access
Problem
Small farmers sell to whoever shows up at the gate
Solution
Aggregates 767,508 farmers into one buying and logistics block
Result
2-4 fewer layers of intermediaries. The farmer keeps the margin.
One Platform · Finance · Storage · Market Access
Welcome to DIRECT
Connecting Farmers Globally
Farmer vs Spot Market · Verified Historical Trades
Historical Income Uplift
Verified historical trade examples that show what farmers earn on DIRECT vs spot market.
Reported historical trade data from the DIRECT platform.
Farmers Onboarded
767,508Financial Intermediaries
5Years of Practical Experience
65FPOs on Platform
317Agriculture · Supply Chain · Fintech
Meet Our Founders
Built by experienced leaders in agriculture and fintech.
Founder Director
Hitendra Jain
Serial entrepreneur with 30+ years in agri procurement, Supply Chain & Structured Trade Finance; ex Aditya Birla & Wilmar Singapore; governance leader as Professional Director at Cooperative Bank.
Founder Director
Sairam Mahalingam
Ex-Reliance Commodities, Ex Profit Centre Head with Indi Trade NBFC, Shaktibhog Foods. Three decades of agro industry experience across trading, finance and operations.
Get In Touch
Talk to the DIRECT team
If you want the platform, partnerships, or a direct conversation about growth and distribution, use this contact area as the entry point.
Y-2081, Akshar Business Park, Janta Market Road,
Near Vashi APMC, Turbhe
Near Vashi APMC, Turbhe
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